A brief history of the TAG Heuer brand
Tag Heuer is a Swiss luxury watch brand founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Originally named “Uhrenmanufaktur Heuer AG”, the company quickly gained recognition for its innovative approach to watchmaking. One of its early milestones was the creation of the oscillating pinion in 1887, a revolutionary invention still used in modern mechanical chronographs.
In the 20th century, TAG Heuer became synonymous with precision timing in sports. The brand was an official timekeeper for the Olympics in the 1920s and developed groundbreaking chronographs, including the Autavia (1933) and the Carrera (1963). In 1969, TAG collaborated with Breitling and Hamilton to create the Calibre 11, one of the first automatic chronograph movements.
The brand’s name changed to TAG Heuer in 1985 after it was acquired by TAG Group (Techniques d’Avant Garde). Today, it is part of the LVMH group, continuing to produce high-quality watches like the Monaco, Aquaracer, and Formula 1 collections, blending innovation, heritage, and sporty aesthetics.
TAG Heuer on the big screen:
Tag Heuer has been spotted on quite a few celebrities and used in popular culture. Below are a few pop culture references:
Steve McQueen in ‘Le Mans’ – TAG Monaco as shown in the featured image for this post.
Matt Damon in ‘The Bourne Identity’
Leonardo DiCaprio in ‘The Wolf of Wall Street’
Ryan Gosling in ‘The Fall Guy’
Patrick Dempsey in ‘Grey’s Anatomy’
Below is a list of our top 10 favorite TAG Heuer models:
10. TAG Heuer Formula 1 Chronograph CAZ1011.BA0843 – $2,550 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
N/A |
|
|
Jewel Count |
N/A |
|
|
Hacking |
No |
|
|
Case Size |
43mm |
|
|
Where to Buy |
||
This TAG Heuer Formula 1 Chronograph (CAZ1011.BA0843) is a sleek and sporty timepiece inspired by motorsports. It features a durable 43mm stainless steel case with a fixed black ceramic tachymeter bezel, this watch is both stylish and functional. The silver-grey dial includes luminous hour markers and three chronograph sub-dials, allowing precise timing for 1/10th second, seconds, and 30 minutes. This is one of the few quartz watches on the site, but it’s a reliable movement, offering excellent accuracy and includes a date function at 4 o’clock. With water resistance up to 200 meters and a robust stainless steel bracelet accented with ceramic links, this watch is the perfect blend of performance, durability, and modern design.
This is a really functional, good looking, robust watch that you can wear on a suit or out for your daily chores.
9. Tag Heuer Aquaracer Stainless Steel Watch WAY201A – $3,250 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
38 Hours |
|
|
Jewel Count |
25 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
43mm |
|
|
Where to Buy |
||
The TAG Heuer Aquaracer WAY201A is built to be tough and reliable, making it perfect for adventures on land or underwater, if you choose to take it there. It has a 43mm stainless steel case and a sleek black ceramic bezel that rotates one way, so you can easily track dive times. The black dial has a cool horizontal streak pattern and glows in the dark thanks to its luminescent hands and markers, so it’s easy to read in any light. It’s not quite a submariner, but it’s close, even has a nice date bubble for easy reading.
Inside, the watch is powered by the Calibre 5 Automatic movement, giving you about 38 hours of power and a handy hacking function for setting the time with precision. It’s water-resistant up to 300 meters, so it’s ready for serious diving. Other features include a magnified date window at 3 o’clock, a scratch-resistant sapphire crystal with anti-reflective coating, and a durable stainless steel bracelet with a folding clasp and a diving extension. Stylish and practical, it’s a great pick for anyone who loves a good dive watch.
8. Tag Heuer Carrera Calibre CV2014
– $4,450 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
42 Hours |
|
|
Jewel Count |
25 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
41mm |
|
|
Where to Buy |
||
The TAG Heuer Carrera CV2014 carries similar styling to the formula 1 but a bit more elegant, and powered by an automatic movement. The 41mm stainless steel case is just the right size—bold enough to make a statement but comfortable for everyday wear. The sleek black dial is paired with a matching black bezel featuring a tachymeter scale, ideal for timing laps or measuring speed over a set distance, or just to look cool.
This watch runs on the dependable Calibre 16 automatic movement, offering a solid 42-hour power reserve and a smooth hacking function that makes setting the time easy and accurate. The chronograph function features sub-dials for 30 minutes, 12 hours, and running seconds, while the logo and date display at 3 o’clock adds a touch of practicality.
With water resistance up to 100 meters, the Carrera CV2014 is perfect for everything from casual office days to weekend adventures. The scratch-resistant sapphire crystal ensures durability, and the polished stainless steel bracelet with a folding clasp adds a refined touch to its sporty design. Whether you’re attending a formal event or hitting the track, this watch transitions seamlessly, making it a must-have for any collection.
7. TAG Heuer Link CBC2112 – $5,450 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
72 Hours |
|
|
Jewel Count |
37 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
41mm |
|
|
Where to Buy |
||
The TAG Heuer Link Chronograph CBC2112 is a more dressy style piece in the TAG collection that offers some of the utilitarian features like a chrono, but dressed up. Its 41mm stainless steel case and striking blue dial make it a versatile accessory for any occasion. Powered by the Calibre 17 Automatic movement, it offers a solid 42-hour power reserve and features a hacking function for precise time-setting. The chronograph function and date display add practicality, while the luminous hands and markers ensure easy readability, even in low light. With water resistance up to 100 meters, this watch is ready for both daily wear and aquatic adventures. The stainless steel bracelet with a folding clasp provides comfort and security, making the TAG Heuer Link Chronograph CBC2112 a reliable companion for those who appreciate quality craftsmanship and timeless design.
This is one to wear on a suit or nicer outfit.
6. TAG Heuer Carrera Calibre 8 WAR5010.BA0723 – $4,450 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
42 Hours |
|
|
Jewel Count |
39 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
41mm |
|
|
Where to Buy |
||
The TAG Heuer Carrera MM0309 is a versatile watch that effortlessly blends elegance and functionality. Its 41mm stainless steel case and striking black dial make it a versatile accessory for any occasion. Powered by the Calibre 8 COSC automatic movement, it offers a solid 42-hour power reserve and features a hacking function for precise time-setting. The date display adds practicality, while the luminescent hands and markers ensure easy readability, even in low light. This watch is water resistance up to 100 meters, which is plenty for most regular usage. The stainless steel bracelet with a fine-brushed and polished finish provides comfort and security, giving it a stylish look and comfortable feel on the wrist.
5. Tag Heuer AQUARACER Titanium Watch WBP208B
– $4,300 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
38 Hours |
|
|
Jewel Count |
54 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
43mm |
|
|
Where to Buy |
||
The TAG Heuer Aquaracer Professional 300 WBP208B is a standout piece and would make an excellent daily driver. The 43mm sandblasted titanium case makes it lightweight and strong, perfect for daily wear and tear. The green dial is very eye catching, with horizontal lines and a unidirectional rotating green ceramic bezel, giving it a fresh and modern look. Powered by the Calibre 5 Automatic movement, it has a 38-hour power reserve and includes a hacking function for accurate time-setting. The watch is water-resistant up to 300 meters, making it suitable for professional-level diving, not that most people would use it for that. Additional features like the date display at 6 o’clock with the date bubble, luminescent hands and markers for visibility in low light, and a titanium bracelet with a diving extension ensure it’s as functional as it is stylish.
4. Tag Heuer Heritage Autavia CBE2110
– $6,550
| Watch Details | ||
|---|---|---|
|
Power Reserve |
80 Hours |
|
|
Jewel Count |
33 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
42mm |
|
|
Where to Buy |
||
The TAG Heuer Autavia CBE2110 is a really unique style for the TAG lineup with it’s heritage styling giving it a retro feel. The 42mm stainless steel case houses a sleek black dial with standout white sub-dials, giving it that classic panda look. The bidirectional rotating bezel adds a functional twist, while the luminescent hands and markers ensure you can read the time, day or night. In the case, the Calibre Heuer 02 automatic movement delivers an impressive 80-hour power reserve, and the hacking function means setting the time is a breeze. It’s water resistant up to 100 meters, which is plenty for most regular usage. The stainless steel bracelet wraps it all up, making this watch a versatile pick for any occasion. This model is also available in a nice brown leather strap.
3. Tag Heuer Formula 1 X Senna Chronograph Automatic – $4,100 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
42 Hours |
|
|
Jewel Count |
25 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
44mm |
|
|
Where to Buy |
||
The TAG Heuer Formula 1 x Senna Chronograph Automatic is one of our favorites because it’s a tribute to Ayrton Senna, a legendary F1 racer. This watch blends high-performance features with a sleek design. The 44mm stainless steel case houses an anthracite sunray brushed dial, accented with red outlines and highlights that are a nod to Senna’s racing legacy. Powered by the reliable Calibre 16 Automatic movement, it offers a 42-hour power reserve and includes a hacking function for precise time-setting. The fixed black ceramic bezel features a tachymeter scale, perfect for measuring speed. With water resistance up to 200 meters, this watch is as robust as it is stylish, making it a great choice for both racing enthusiasts and watch collectors alike.
2. TAG Heuer Grand Carrera Chronograph Titanium 43mm CAV518B
– approx. $8,000
| Watch Details | ||
|---|---|---|
|
Power Reserve |
42 Hours |
|
|
Jewel Count |
37 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
43mm |
|
|
Where to Buy |
||
The TAG Heuer Grand Carrera CAV518B is a sporty yet bold style watch with a unique chronograph and a large face. Its 43mm black PVD-coated titanium case is lightweight and adds a modern edge to the design. The black dial, complemented by luminescent hands and markers, ensures clear readability in various lighting conditions. Powered by the reliable Calibre 17 automatic movement, it offers a 42-hour power reserve and features a hacking function for precise time-setting. The chronograph function, along with the tachymeter bezel, makes it a handy companion for timing events or measuring speed. With water resistance up to 100 meters, it’s ready for both daily wear and aquatic adventures. The black rubber strap adds to its sporty appeal, making the Grand Carrera CAV518B a versatile choice for any occasion.
1. TAG Heuer Monaco CBL2111.FC6453 – $7,700 MSRP
| Watch Details | ||
|---|---|---|
|
Power Reserve |
80 Hours |
|
|
Jewel Count |
33 Jewels |
|
|
Hacking |
Yes |
|
|
Case Size |
39mm |
|
|
Where to Buy |
||
The TAG Heuer Monaco CBL2111.FC6453 makes it to the top of our list with it’s unique and iconic styling. Its 39mm stainless steel case houses a sleek blue sunray dial with standout silver sub-dials, giving it that classic look. The fixed stainless steel bezel adds a functional twist, while the luminescent hands and markers ensure you can read the time, day or night. Under the hood, the Calibre Heuer 02 automatic movement delivers an impressive 80-hour power reserve, and the hacking function means setting the time is a breeze. Although it is water resistant to 100 meters, it’s probably a bit more suited for a nice occasion. The blue alligator leather strap wraps it all up, making this watch a versatile pick for any occasion.
Let us know if there are any TAG models we’ve missed!
